SBS Trade Sales

The Home of Bespoke Distribution Boards

SBS Trade Sales provides high quality distribution boards and associated equipment configured to your requirements by our electricians. When the SBS Trade Sales team approached us they were in need of a new visual identity to go alongside a new eCommerce website to move their company into the digital space.

We learnt early on that the eCommerce site needed to be hand-crafted to facilitate their needs for building and purchasing custom distribution boards online. With this in mind, the wireframes and user flows identified the ideal user journey, allowing electricians to select their exact boards and modules as per their own custom requirements.

Designing a modern and trustworthy visual identity

We needed to have an in-depth understanding of how distribution boards were put together before we could finalise the concept stage and move into the clean and credible visual identity we were tasked with building.

Previously, customers were ordering via pricing sheets by phone and email so it was crucial to ensure the process of creating boards was effortless by existing and new customers alike. To further improve the customer experience of ordering custom built boards, we enabled users to create quotes and manage their orders at the click of a button.

Making order management easy

It was crucial for the client that the overall website management, its customers, orders and products was as effortless as possible. Something that we learned early on in the exploration process was the importance of integrating their existing stock management software so that stock management can be done directly through the website, reducing administration time.