HiBag

Following a passion whilst supporting the artisans in Morocco

HiBag was founded in 2022 by Daniëlle Jansen, a young entrepreneur from Almere. In 2016, Daniëlle visited Morocco for the first time. In one of the cozy streets in the souks, she bought a bag made of woven palm reed. Once home, she received many compliments on the shopper and her business was born.

HiBag came to us to create the Brand Identity and visual direction for the brand. This included the creation of the logo design, colour palette, custom typography, iconography and marketing collaterals.