Oh My Goodnest

Eco-friendly products for a more sustainable future

Oh My Goodnest supports customers in improving their daily lives whilst also giving back in supporting our planet through eco-friendly and sustainable products.

At its inception, the team came to us looking for help in naming the brand, as well as designing the visual identity and initial product line. With a heavy focus on Bamboo products, we created a modern and fluid visual identity consisting of soft, natural colour palettes and bold typography.

Designing a fluid visual identity with
e-commerce in mind

The Oh My Goodnest brand is made up of a few different logo lockups depending on the usage; the full Oh My Goodnest logo, an Alternative Badge logo as seen below, and a variety of round badge logos to be used as stickers, on packaging and merchandise.

Designing the OMG bamboo-focused product range

Once the visual identity was complete, we got straight to work on designing the initial line of Bamboo products for Oh My Goodnest. This included a range of Toothbrushes for the whole family, eco-friendly Cotton Buds, T-Shirts, Socks, and the softest towels we’ve ever felt!