AIXR helps organisations and freelancers grow in the immersive technology sector. The Academy educates those outside the immersive bubble, connects members to new funding opportunities and are a collective voice for enforcing industry standards to better serve the community.
We partnered with AIXR at its inception and were tasked with developing a bold yet credible and authoritative visual identity system. The Academy saw rapid growth in its first years and launched various new initiatives which required sub-brand identities to ensure the different initiatives were easily recognisable.
With the Academy now running 4 primary programs and initiatives targeted at different audiences, it was clear that the visual identity needed to be expanded into sub-brands to ensure each initiative had their own, easily identifying appeal.
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