AIXR

Inspiring the next generation of XR pioneers

AIXR helps organisations and freelancers grow in the immersive technology sector. The Academy educates those outside the immersive bubble, connects members to new funding opportunities and are a collective voice for enforcing industry standards to better serve the community.

Designing a modern and trustworthy visual identity

We partnered with AIXR at its inception and were tasked with developing a bold yet credible and authoritative visual identity system. The Academy saw rapid growth in its first years and launched various new initiatives which required sub-brand identities to ensure the different initiatives were easily recognisable.

Creating sub-brand identities for all Academy initiative

With the Academy now running 4 primary programs and initiatives targeted at different audiences, it was clear that the visual identity needed to be expanded into sub-brands to ensure each initiative had their own, easily identifying appeal.