3StyleScooters® was formed in 2015 and has quickly grown to become one of the most loved manufacturers of kids 3-Wheel Kick Scooters.
When we were first approached in 2018, the brand’s visual identity was composed of grungy aesthetics more suited to the Skateboard market. This led us to explore a more fun and approachable look-and-feel for the young kid’s market and focused on rebranding to an exciting and visually playful visual identity.
It was important for us to identify a fun and vibrant colour palette which would instil a feeling of youthfulness and playfulness throughout all collaterals. Combining the new colour palette with a new set of brand fonts gave the brand a whole new look which was guaranteed to appeal to little and big kids alike.
With 3StyleScooters®’s flagship Scooter Range being Amazon’s Top Selling Kids Scooter, we identified that it was crucial that each of the RGS Products has their own identity. This was achieved by combining specific colours, and creating age-appropriate illustrations to use as part of the brand collaterals.
In 2019, 3StyleScooters® secured an official licence to create a bespoke Arsenal RGS-1 Scooter so we created the full range of collaterals for the launch for the new products. This included the Scooter Design, its packaging, a custom Arsenal Helmet, and bespoke Instructions Booklet, all using a mix of the 3StyleScooters® and Arsenal Football Club visual assets.
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